Debra Price-CISSP
Your Go-to-Market Strategy Partner

Get your product understood. Get your team aligned. Get chosen faster

Are you struggling to bridge the gap between your innovative product and market success?Are you targeting and reaching the right clients?Most companies have brilliant solutions but face the same critical challenges:

  • Products that fail to gain market traction despite technical excellence

  • Messaging that doesn't resonate with target customers

  • Go-to-market strategies that burn through budgets without delivering results

  • Revenue growth that stalls after initial momentum

With 25+ years in cybersecurity product management, marketing and sales, I've solved these problems at startups, growth vendors and enterprises like SecuraAI, Armor Defense, ExtraHop and AT&T.

Service Offers

🚀 Introductory Offer- Message Clarity Sprint

An expedited analysis that identifies your biggest messaging problem and fixes ONE critical asset (ex., pitch deck, solution overview or home page) to prove value.
What you get:
● One significantly improved core asset (deck, homepage, or one-pager)
● Written diagnostic summary (2-3 pages) explaining what was broken and why
● Recommended next steps if you want to go deeper

📈Primary Offer- Go-to-Market Narrative System

A deep-dive engagement that transforms scattered stories into a clear, scalable go-to-market narrative with updated core assets your team needs to sell consistently.
● Use your target ICP or I'll help you define
● Audit current collateral and verify ICP and market
● Create essential messaging frameworks, including company and product messaging, and use cases for target ICPs
● Assets are created based on the narratives and use cases previously discussed and definedWhat you get:
● Company and product messaging frameworks
● Master pitch deck
● Solution overview

Additional Services

Engagements can be extended to include:
●ICP market analysis
●Competitive positioning brief
●Pitch deck
●Web pages
●Solution overview
●Case studies

About

Business growth depends on the right go-to-market strategy and messaging. I've helped cybersecurity and tech businesses ranging from 50 to 120,000 employees.One of my super powers is launching and managing successful services from the ground up. My first launch for AT&T's threat Intelligence service, Internet Protect, earned a Stevie Award.In 2025 I joined the advisory board and became the fractional CMO of SecuraAI, which is focused on standards and testing of mental health chat bots.I earned my CISSP and am active in the cybersecurity community, supporting NJ ISC2 events and programs. I also mentor new startup founders on ADPList.

Contact

Please contact me on LinkedIn or via email